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Ethics and Innovation: Navigating AI in Interior Design Portfolios

Hey there, fellow designers—Jenna Gaidusek here! In today’s rapidly evolving tech world, tools like ChatGPT, Midjourney, and Perplexity are making waves across industries—including interior design. These advancements are opening exciting doors for creativity, but they also bring up some big ethical questions. For interior designers, finding the right balance between embracing AI’s potential and maintaining professional integrity is the key to thriving in this new landscape.

The Ethical Dilemma: Authenticity vs. AI

Let’s be real—AI-generated imagery can be breathtaking and inspiring. It’s easy to see why designers might be tempted to include it in portfolios. But here’s the catch: passing off AI-created visuals as your own work undermines credibility. Clients trust you to showcase your skills, and presenting AI as original design work isn’t just misleading—it sets the wrong expectations for what you can deliver.

If you want to stand out in the interior design world, authenticity isn’t optional. It’s your superpower.

Key Challenges in the AI Landscape

Designers using AI face a few hurdles that can’t be ignored:

1. Copyright and Ownership:
   Who “owns” AI-generated content? Misusing copyrighted material or not disclosing AI’s role in your designs could lead to legal trouble—not to mention damage to your reputation.

2. Quality and Originality:
   Overloading your portfolio with AI renders or stock images risks diluting your unique voice as a designer. Originality is what sets you apart in a crowded market, and your portfolio should reflect your true capabilities.

3. Transparency with Clients:
   Clients value honesty. Disclosing where and how AI played a role in your concepts not only builds trust but also shows your commitment to ethical, professional practices.

Practical Solutions for Building an Authentic Portfolio

If you’re new to interior design, creating a portfolio can feel overwhelming. But don’t worry—you don’t need an unlimited budget or a dream client list to get started. Here are a few ideas:

• Stage Your Own Spaces: Transform your living room, bedroom, or a friend’s home into a showcase of your talent.

• DIY Photography: A smartphone and some creative styling can go a long way toward producing high-quality visuals.

• Use AI for Inspiration, Not Substitution: Let AI spark fresh ideas or streamline tasks, but keep your work front and center.

Finding Balance: AI’s Role in Interior Design

AI can absolutely be a game-changer for interior designers (and we’re not afraid to say it). But it’s not a replacement for your creativity—it’s a tool that can amplify it. Here’s how to stay grounded while embracing innovation:

• Use AI as a Support System: Leverage AI for conceptual renders or mood boards, but keep the focus on your unique design process.

• Educate Your Clients: Be transparent about how AI tools fit into your workflow. This not only fosters trust but also positions you as an expert who knows how to harness tech responsibly.

Conclusion: Innovate Responsibly

The future of interior design is undeniably intertwined with AI—but how we use it matters. By building authentic portfolios, being upfront about AI’s role in your work, and committing to ethical practices, you’ll not only set yourself apart—you’ll earn the trust and respect of clients and peers alike.

Until next time, keep innovating, keep designing, and keep sharing your unique perspectives with the world. Don’t forget to follow and subscribe for more insights on AI in interior design.

See you in the next episode!

Warm regards,

Jenna Gaidusek
CEO, AI for Interior Designers™️

Disclaimer: This blog was written using AI as a recap from the recording then edited by the author for accuracy and details.